Facebook has officially begun rolling out the beta version of their ad conversion tracking tool to a small group of advertisers on the site. As Facebook describes the service, “Conversion tracking allows you to track activity that happens on your website as a result of someone on Facebook seeing or clicking your Facebook Ad.” It’s a feature which Google has offered within their Analytics and Adwords product for sometime now, and Facebook is finally beginning to roll it out for their advertisers.
via allfacebook.com