With more than 500 million users Facebook has become the dominant player in the social networking industry. As marekters and business owners it is important to understand how potential customers are using Facebook in order to determine the best methods of communicating with them to build trust and facilitate customer aquisition. Our own Dan Zarella has done some great research into Facebook usage for his upcoming Science of Facebook Marketing webinar. This post aggregates many of his awesome statistics along with those from other organizations.
100+ Facebook Usage Stastics
1. Activity on Facebook by Age
3. Visualizing 6 Years of Facebook
4. Facebook Users "Like" Food Pages
5. Stay Away From Buzzwords on Facebook
6. Facts About Facebook Infographic
7. Most "Liked" Types of Facebook Pages
8. Least-Liked Facebook Page Types
9. Facebook vs the United States
via blog.hubspot.com