Microsoft Watch - Business Applications - Google and Long Tail Computing
Microsoft may control the head, but Google clearly is going for the tail with its "Apps" suite.
There is opportunity for Google Apps in the enterprise, but not by knocking users off Office. Microsoft's productivity suite is too successful, but not everywhere. It's the "not everywhere" where Google Apps could make inroads.
Microsoft may control the head, but Google clearly is going for the tail with its "Apps" suite.
There is opportunity for Google Apps in the enterprise, but not by knocking users off Office. Microsoft's productivity suite is too successful, but not everywhere. It's the "not everywhere" where Google Apps could make inroads.